plain-spoken,
cheery, loud, hearty, forthright, no-nonsense, outspoken, direct,
blunt
cliff,
headland, hillside, hill, mound, height
sham,
trick, con, pretense, fake, lie, deceit, ruse
scam
(slang), trick, con, fake, lie, pretend, deceive, pass off, blag (UK,
informal)