Now there is one more option: a female driver.

A new livery service starting Sept. 16 in New York City, Westchester County and Long Island will offer female drivers exclusively, for female riders, according to its founder. It will take requests for rides through an app, and dispatch drivers sporting hot pink pashmina scarves.

The service will be called SheTaxis — SheRides in New York City because of regulations barring it from using “taxi” in its name — and aims to serve women who may feel uncomfortable being driven by men, or who simply prefer the company of other women. The app will ask potential riders if there is a woman in their party. If not, they will be automatically redirected to other car services.

The app will be available only through Apple, starting on Sept. 16 and will eventually be made available for Android devices.

“Perfect idea,” declared Gretchen Britt, 51, a school clerk in Manhattan who uses cabs and livery cars three to four times a month, always driven by men. “You feel safer and more comfortable with a woman.”

It got a nod from one Bronx man, Gibson Pierrelouis, 22, even though he was told he could not use the service himself. That was fine, he said. He wanted it for his six sisters.

The women’s livery service was started by Stella Mateo, a mother of two daughters, who said that she could have used a female driver to help shuttle them to soccer, field hockey, basketball and gymnastics practices when they were growing up. Ms. Mateo’s husband, Fernando, is the founder of the New York State Federation of Taxi Drivers, an industry group representing 30,000 taxi and livery drivers.

Ms. Mateo said she also saw her service as a way to help women join an industry that has long been dominated by men.

Miriam Malave, 54, a livery driver in Brooklyn for three decades, said she gets more requests than she can handle, often from Hasidic women in Williamsburg who will only ride with women. Even so, she said, she continues to face discrimination from male drivers who tell her: “This is a man’s job. Go home and cook.”

SheTaxis will partner with existing livery companies to provide the rides at competitive rates, Ms. Mateo said. SheTaxis, which has a staff of six, has already recruited 50 female drivers, ranging in age from 21 to 70. The service will collect fares through its app, using credit or debit cards, and then send payments to the drivers.

“I have a lot of friends, they think it’s dangerous picking up guys in the street,” said Stephanie Rodriguez, 21, a college student who earns about $700 a week driving a livery car in the Bronx.

Ms. Mateo said she envisions the livery service expanding to Washington, Miami, Chicago and other cities during the next year. Similar women’s driving services exist in other countries, including India.